Fitness Trainer Magazine

Fitness Trainer October/November 2016

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Page 13 of 35

cross the nation, fit- ness studios, clubs, and professionals are building lucra- tive subscriber bases by offering Video on Demand (VoD). And why not? Put sim- ply, video is on the rapid rise as a medium for fitness professionals to extend their offerings beyond the physical constraints of a gym, studio or dojo. Lots of fitness brands have discovered YouTube as a way to generate leads and push spon- sored products, but it's never been a gold mine in and of itself. Enter a new idea: Charge a small monthly subscription fee to ac- cess a library of fitness videos. While many of the larger brands have already figured this out (take Beachbody's VoD offering), is this a realistic option for fit- ness trainers without the tech- nological horsepower of some of the bigger brands? Fortunately, trainers can add a new VoD revenue stream to their product mix by partnering with a video platform. The key is knowing what to look for in a video platform to set yourself up for success. While video platforms may promote unique features to dif- ferentiate themselves in a variety of ways, there are 5 critical com- ponents a platform must have in order for you to effectively cre- ate, grow, and manage your paid video on demand channel. Tools of the Trade A Launching your own paid video on demand channel. By Matt Given

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