Fitness Trainer Magazine

Fitness Trainer January/February 2017

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ne key factor in the success of your fitness business is honesty. Our clients are literally putting their lives in our hands when requesting the best advice on how to train, what to eat, and what supplements to take. Part of the evolution in my business in YEAR was to come out with my own supplement line, of which featured an energy/ protein bar I developed. I came up with a clever name— BIG SHOT BAR. After consulting with an intellectual property attorney to trademark and regis- ter the name, I was now ready to formulate and manufacture the product. Tools of the Trade O There's more that goes into that wrapper than you may think. By Don Cestone Want to Formulate Your Own Product?

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